Incidental memory was first measured by Raymond B . Willoughby of Clark University.
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Tests of incidental memory are often used to examine the Levels-of-processing effect.
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He found that performance on incidental memory increased from childhood to age 13, and then decreased from age 13 to old age.
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"' Incidental memory "'is memory for non-intentional memory-memory for information people are not asked to remember.
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Pratto and John addressed the effects of affective information on incidental memory as well as attention using their modified Stroop paradigm ( see section concerning " Attention " ).
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Not only were participants slower to name the colors of negative traits, they also exhibited better incidental memory for the presented negative traits than they did for the positive traits, regardless of the proportion of negative to positive traits in the stimuli set.
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In tests for incidental memory, people see / hear some information ( often secondary to another task that the person is performing ) and are then asked to recall ( or recognize ) the information despite the lack of prior effort made to memorize the information.
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